Privacy Policy

True Grit Fitness
Last Updated: November 5, 2026

At True Grit Fitness, we respect your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains how we collect, use, store, and share information when you visit our website, communicate with us, purchase services, or participate in our coaching programs.

1. Information We Collect

We may collect the following information when you interact with our website or services:

Contact Information: Name, email address, phone number, and other information you voluntarily provide.
Payment Information: Billing information and transaction records associated with purchases, deposits, and memberships. Payments are processed through third-party payment providers.
Health & Fitness Information: Fitness goals, exercise history, health questionnaires, nutrition habits, lifestyle information, and coaching progress.
Communications: Information submitted through contact forms, email correspondence, appointments, and coaching applications.
Website Usage: Technical information such as IP address, browser type, device information, and website activity collected through cookies or similar technologies.

2. How We Use Your Information

We use personal information to:

Provide personal training, nutrition coaching, mindset coaching, and related services.
Personalize training programs and coaching recommendations.
Process payments, manage memberships, and schedule appointments.
Communicate regarding purchases, appointments, and coaching services.
Send newsletters, educational content, studio announcements, and promotional emails to individuals who have provided appropriate marketing consent.
Improve our website, services, and client experience.
Measure website performance and advertising effectiveness.
Maintain business records and comply with applicable legal obligations.

3. Health & Coaching Information

Certain services require clients to provide information about their health, exercise history, nutrition, lifestyle, and personal goals.

This information is used to personalize coaching, assess exercise readiness, monitor progress, and support individual goals.

Access to client intake forms and coaching records within True Grit Fitness is restricted to the business owner.

Our third-party technology providers may also process or access information as necessary to host, maintain, secure, support, or operate their platforms, subject to their applicable agreements and privacy practices.

We do not intentionally disclose sensitive health or coaching information to advertising platforms for targeted advertising.

Our coaching services are educational and fitness-focused and do not replace medical or mental health treatment.

4. Third-Party Service Providers

We use third-party platforms to support our business operations, including:

Collective CRM (powered by GoHighLevel): Website hosting, forms, scheduling, customer management, and communications.
Everfit: Training programs, coaching resources, progress tracking, and client communications.
Payment Processors: Payment processing and transaction management.
Email Service Providers: Delivery of business communications and consent-based marketing emails.
Meta: Website analytics, advertising measurement, and advertising-related technologies through Meta Pixel.

These providers may collect or process information in accordance with their services, contractual arrangements, and applicable privacy policies.

We do not sell personal information for monetary compensation. Certain advertising-related disclosures may be considered a sale or sharing of personal information under applicable privacy laws, even when no money is exchanged.

5. Email Communications

We send promotional emails only to individuals who have provided appropriate marketing consent.

These communications may include educational resources, coaching opportunities, studio updates, and special offers.

You may unsubscribe at any time using the link provided in our promotional emails. Consent to receive marketing emails is not required to purchase our services.

We may continue sending necessary transactional communications regarding appointments, payments, purchases, and active coaching services.

6. Cookies, Meta Pixel & Advertising Technologies

Our website uses or may use cookies and similar technologies to support website functionality, understand visitor behavior, and measure advertising performance.

We use Meta Pixel, a tracking technology provided by Meta, to help understand website activity and evaluate advertising campaigns.

Depending on how the technology is configured, Meta Pixel may collect or receive:

Pages visited and website interactions
Browser and device information
IP address and related technical information
Actions taken on our website, such as viewing content or submitting forms

Meta may use information collected through its technologies in accordance with its own privacy policies, including for advertising-related purposes.

You can manage cookies through your browser settings and review advertising preferences through your Meta account settings.

Where required by applicable law, we will provide additional privacy choices or obtain consent before using nonessential tracking technologies.

We do not intentionally configure advertising tracking to transmit sensitive health questionnaire responses or private coaching records.

7. Client Photographs & Testimonials

With appropriate permission, True Grit Fitness may use client photographs, testimonials, or progress updates for educational, promotional, or marketing purposes.

We obtain authorization before publicly sharing identifiable client photographs, progress images, or testimonials.

Clients may contact us regarding previously granted permissions. Requests to discontinue future use will be handled in accordance with applicable law and the terms of the authorization.

8. Information Sharing & Security

We may share personal information with service providers when reasonably necessary to operate our website, process payments, deliver coaching services, or fulfill legal obligations.

We take reasonable administrative and technical measures intended to protect personal information.

Access to client intake forms and coaching records within our business is limited to the owner, although authorized platform providers may have access as described above.

No electronic transmission or storage system can be guaranteed completely secure.

9. Data Retention

We retain personal information for as long as reasonably necessary to provide services, maintain business records, fulfill contractual obligations, and comply with applicable laws.

When information is no longer required, we take reasonable steps to delete or otherwise appropriately manage it.

10. Your Privacy Rights

You may contact us to request:

Access to personal information we maintain about you.
Corrections to inaccurate information.
Deletion of personal information, subject to applicable exceptions.
Withdrawal of consent to promotional communications.
Information about how your personal information is collected, used, or shared.

We will respond to requests in accordance with applicable law.

Where legally required, we will also provide applicable choices regarding advertising-related data sharing or targeted advertising.

11. Age Requirements

Our website and coaching services are intended for adults aged 18 and older.

We do not knowingly enroll minors in our coaching programs or intentionally collect personal information from children through our enrollment process.

If we become aware that personal information has been collected from a minor inappropriately, we will take reasonable steps to address the situation.

12. External Links

Our website may contain links to independently operated third-party websites or applications.

We are not responsible for their privacy practices and encourage visitors to review their respective policies.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in our business practices, services, technology, or applicable legal requirements.

Updates will be posted on this page with a revised "Last Updated" date.

14. Contact Information

For questions about this Privacy Policy or requests concerning your personal information, please contact:

True Grit Fitness
100 Pineoak Dr.
Covington, LA 70433

Email: [email protected]
Website: www.true-grit.fitness